“110 Industries” is the brand under which approximately 150 dedicated professionals throughout the Globe collaborate to create video games and other assorted visual entertainment products for young and mature audiences. While we come from different backgrounds and cultures, our values are what we have in common. They guide how we work with our partners and each other, inform the type of work we do, and hold us accountable to do our best. They govern our actions and determine our success. Our values help us work towards our Purpose of building trust in the industry and solving important challenges. At 110, we respect and value differences. We know that when people from different backgrounds and with different points of view work together, we create the most value – for our partners, our people and audience. We are committed to making sure everyone who works at 110 feels comfortable bringing their true selves to work. We encourage creativity, bold design choices and innovation. We up our game in market intelligence, the better to separate signal from noise. We establish funding vehicles for new projects that don’t fit into the currently popular genres. We constantly reevaluate our position in the value chain, carefully considering business models that might deliver value to priority groups of new customers. We sponsor pilot projects and experiments away from the core business to help combat narrow conceptions of what they are and do. And we stress-test newly emerging value propositions and operating models against countermoves by competitors.