If you told me that PETA was a psyop specifically made to make environmental activists look bad, and you used this game as an example, I would find it very believable.

The odd thing about Kitten Squad is that it’s arguably the least obvious, upfront game PETA has ever made. If it wasn’t for the exploitative and gratuitously long use of a story about an Orca dying in captivity near the start of the game, you’d be forgiven for thinking this was just some aggressively mediocre Binding of Isaac clone with an ugly, cheap-looking art-style.

It arguably makes this game even more baffling that usual, since unlike PETA’s previous attempts at sensationalist video games, Kitten Squad almost disguises itself as something other than what it is, which makes me more than a bit suspicious about what their true motives for this game really were. (Not that they were super trustworthy in the first place, but shrug)

That Orca story, unsurprisingly for PETA, is clearly used, not so much to truly make people sympathize with the plight of mistreated Orcas, but to instead draw attention to the organization itself, seemingly using this genuinely heartbreaking story for pure shock-value. Typical. Disgusting, but unfortunately very typical of them.

Reviewed on Jun 05, 2021


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