as humans we are often attached to objects and things. we conjure ideas in relation to what we feel about them and when we forget about them they die out. the loss of an object can be a harrowing experience when you've become affectionate of it.

in the modern age, we are often sold meaning instead of creating it ourselves. the plush toy market engineers ideas of love that exist only for people to buy. our affection is generated through the fear of not having the advertised product. companies have created a reverse loss where the fear of missing out is the same as losing something dear.

quest for moomoo asks us to reject material loss. our lives are much better when we live for art and creation outside of a profit margin. capitalism is a pit of suffering and we can only break free if we remove the immortality of the ideas it has implanted