Tomy Company, Ltd. (株式会社タカラトミー, Kabushikigaisha Takara Tomī), trading as Takara Tomy in Asia and Tomy elsewhere, is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 2006, Tomy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia. It has its headquarters in Katsushika, Tokyo.