Worlds of Wonder (WoW) was an American toy company founded in 1985 by former Atari sales president Don Kingsborough, and former Atari employee Mark Robert Goldberg. Its founding was inspired by a prototype that became its launch product, Teddy Ruxpin. In 1986, it launched Lazer Tag and filed an IPO which Fortune magazine called "one of the year's most sought after stock sales". WoW partnered with the young Nintendo of America as retail sales distributor, crucial to the landmark launch and rise of the Nintendo Entertainment System from 1986 to 1987. They released the "Action Max" console, which only featured 5 games.