Alongside the standard edition of the game, there are several other versions of the game exclusive to certain countries and/or regions around the world. All of the special edition versions of the game are sold in limited quantities and contain a copy of the game as standard or in special packaging. SCEA marketing manager, Mark Valledor, announced a Collector's Edition for North America in July 2010. The Collector's Edition for North America includes a copy of the game, a 7-inch Sackboy plushie, five PlayStation Network avatars, LittleBigPlanet 2 bookends and 11 in-game costumes. SCEE product manager, Alex Pavey, told the readers of the PlayStation Blog in November 2010 that there will also be a Collector's Edition released in Europe which different from the North American version. The Collector's Edition for Europe comes with different box art, the Collector's Edition copy of the game comes in SteelBook case packaging. It also includes seven in-game costumes and five PSN avatars. There are four other in-game costumes: Jak and Daxter and Ratchet & Clank. These will be available through retailer-specific pre-order incentives, but details of these have not yet been announced. The LittleBigPlanet 2 Collector's Edition was available in different ways across Europe and the other PAL countries. The Collector's Edition for Australia is very similar to the Collector's Edition for Europe. It comes with the SteelBook packaging, eleven downloadable Sackboy costumes and five PSN Avatars. It also included a 7-inch Sackboy plushie as a pre-order bonus. In the UK, a console bundle was available which consists of a 320GB PlayStation 3 console, a DualShock 3 controller and a copy of the standard edition of the game.