Millsberry
released on Jul 05, 2004
Millsberry was an advergame, created by General Mills in July 2004 as a marketing tool. It had shops, homes, an arcade, special events, and a weekly newspaper called the Millsberry Gazette, which told you the happenings in Millsberry. General Mills often used product placement on Millsberry. It was a web site mainly targeted towards elementary and middle school students, though it could be played by everyone. You were required to sign up to be able to fully and freely access Millsberry.
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adopted a hamster from the pet store, kept it in my inventory so that it wouldn't get hungry or lonely, the site closed. I like to imagine hamtaro is still chillin' in inventory stasis in an archived line of code somewhere. also remember the rope climbing game being broken as hell in terms of effort-to-payment ratio. somehow managed to miss that the site was literally built to advertise cereal, I was too busy making stacks on the rope climbing game ig
Why have we stopped making full-fledged advergames? Should I really give a brand my business if they don’t make a free MMO with an elite fishing minigame?
i miss this game so much. advertising may be cheesy but this site did it just right. basically neopets except you feed a human
A slightly forgettable website-game-thing made by General Mills. Very limited and there was little interactivity to make it stand out from Club Penguin or Toontown but it was fine. I remember grinding the rope climbing game over and over and over to get coins.