My God this game is addictive. It's basically Game Dev Tycoon's concept, but way more in depth and realistic. You manage not just how the games turn out, but also your company, everything from PR, Merchandise, Developer working conditions, and so on. You can go full Microsoft and buy out your competition, you can make a ton of DLC like your EA, or you can make your own console and only make games for it, refusing to port stuff to even PC, full on Nintendo style.