Sam Lake who created Max Payne, then wrote a story were he created Alan Wake who wrote a story were he created Alex Casey (Max Payne) that was actually created by a poem by Thomas Zane. Then Sam Lake wrote another story were Alan Wake tries to write a story about Alex Casey who was created in a film by Thomas Zane written by Scratch/Alan Wake, so that Alan Wake can defeat Scratch/Alan Wake.

So then, Sam Lake is Max Payne and or Alex Casey. And Alan Wake is Thomas Zane and Scratch but also Sam Lake.

Did I get it right? Probably not

Fantastic narrative game tho very creative with an exclusively banger soundtrack