Gearbox Publishing was officially established in 2016 by Gearbox Software ahead of the release of Bulletstorm: Full Clip Edition. Gearbox Entertainment became part of Embracer Group in 2021. In 2022 Embracer Group acquired Perfect World Entertainment and placed it under Gearbox's management, where it was rebranded Gearbox Publishing San Francisco. The new branch uses the general Gearbox Publishing label with past titles changed to match retroactively.