Holy crap, what a weird rabbit hole playing Grimace’s Birthday caused me to fall into…

This is a free web browser game playable on phones from McDonald’s that was released as part of a Happy Meal marketing campaign to promote the film. An idea they stole from Jack in the Box by the way. In it you play as a 3D model of Sonic that looks uncomfortably like something out of a unlicensed project lurking in the bowels of a second or third-rate flash gaming site, and with a deeper voice than the one in Sonic Frontiers. The gameplay consists solely of choosing to either turn left or right at certain junctions, which you don’t even need to do as continuing on straight is just as effective a strategy, as you try to collect as many rings as possible in sixty seconds. There’s an augmented reality element where you can replace the sky in the background with whatever your device’s camera is pointed at, but it adds nothing to the experience.

The only question I’m left with after trying this is, well, WHY?!?! I can see kids maybe getting a few minutes of distraction out of this, but even they will put it down quickly and never touch it again due to how pointless the whole thing is. Like, there’s no reward for wasting your time on this. At least with Jack in the Box’s we got a free Uber Eats delivery out of the ordeal. Here there isn’t so much as leaderboards…

The reason I’m bothering to write about this at all is because it’s kind of hilarious the lows Sega’s mascot gets taken to right whenever you think he can’t go any lower. So if you find this sort of thing as morbidly amusing as I do here’s a link in case you want a good laugh (or cry), as this is legitimately a new rock bottom for the character.

1/10

Reviewed on Nov 19, 2023


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