Control has the best gameplay Remedy has ever made, for sure. Not to say it's perfect, just good enough for 30+ hours. But the main appeal of the game is the setting remeniscent of SCP and brutalist style of surroundings. The scale and amount of thought put in the SCP-like stories and the Oldest House make every minute spent in the game worth it.

Also, although I played Alan Wake back in 2012, I recon Control is probably the main reason why so many people got interested in Alan Wake II.