I can't believe those madmen did this, it's fantastic!
Still a little minigame in there but it's a great idea to showcase and announce new games. I hope to see more like this from tons of publishers in the future.
Quality advertising.
While certainly unique, the "game" or marketing material (whatever you want to call it) runs very poorly, even when meeting recommended specs (just barely in the case of my system, and even then, couldn't get the thing hitting a consistent 60FPS even with graphical settings dramatically reduced). If the thing ran better, that would be nice, but for a free little game-thing that has you trek about an abandoned expo center, shooting a t-shirt cannon at security drones, it isn't half bad. Only takes an hour to 100% if even that, so it's worth giving a go for the hell of it.