The 2k franchise is certainly one of the largest grifts in the videogame industry. So much so that at this point, with four iterations in a row of nearly identical games, it deserves some grudging respect. There are very few games who would so daringly and obviously turn their IP into a giant advertisement. "The Neighborhood", an online communal area where players can team up and play against one another, has quite literally turned into an online strip mall. Players can run into real life shoe stores, signs for popular sports drinks are plastered on every square inch of space, energy bars and drinks which boost your player’s performance are all product placement. There are even unskippable car advertisements before games. Most of the game modes are repetitive, filled with loot box mechanics to gather players to form your team while the management sim portions leave much to be desired.

The Career mode, however, is undoubtedly the most fascinating part of the game. It’s also one of the most important, as the player you create for the career is also used to play multiplayer. The story is nothing like anything I have ever experienced playing a videogame. Almost none of your interactions with any of the characters on your journey feel in any way like you are having a human conversation. Facial expressions don't make sense. Pauses in strange places and lasting the wrong amount of time. Sometimes conversations just completely derail. Your character's reactions to the things people say generally don't make sense. All of the characters seem to have trouble reading the general feeling within various situations, like dates that are meant to be relaxed are really tense and locker room discussions that are meant to be tense feel comical. In one scene your character may look unbothered about something someone said, and in the next they're absolutely enraged. Even the fake text messages are weird, with emojis in the wrong places or at the wrong times, and word choice just feels off.

It is so alien and foreign to the human experience that it transcends any simple distinction between “good” or “bad”. It feels as if a computer was tasked with collecting the scripts of the most famous sports movies, use them to form the basis of a plot structure, and then run the whole thing through a program called "human-based dialogue adjustments". It is an incredible experience, made even more incredible by the fact that the franchise is often able to draw big named writers to their team. Gazing upon your player’s twisted, tortured expression as he shares a joke with a teammate, who then stares unblinkingly into your characters soul for six seconds before laughing hysterically, is a truly disturbing experience. Listening to your character use internet slang from 2012 while on a first date with a love interest who is drilling you about being too arrogant after having just met you, made me embarrassed. As if I were sitting in a booth at a restaurant with a couple arguing one table over.

To know that someone wrote a story this soulless, so devoid of critique or higher meaning, leads me away from the conclusion that this is simply poor writing, and towards the idea that this is an inadvertent critique of not only the video game industry, but the entire economic system within which it is situated. Because the game itself, the simulation of the game of basketball, is actually quite well done. The movements of the players are fluid and relatively natural. The player is rewarded for smart play and the ai players act in relatively normal ways. It’s the best basketball game on the market, which makes its story stand out in even more marked relief. The career mode tells the story of a world dominated by endless consumption performed by irreparably alienated populous. A people whose screams of agony over their exploited labor is drowned not by the harsh jackboot of violence and repression, but soothed into the abyss by finding meaning through consumption. The competent basketball simulation is merely a platform for the real purpose of its existence: selling virtual currency, corporate sponsorship, product placement and brand building. The story of the game is this reality fully realized and articulated. Meaningless conversation and relationships come and go as the player proceeds towards their inevitable NBA career. The increasingly incoherent writing reaches a crescendo as the story nears its end, knowing that its time is short and that it is powerless to stop this slow march into a life devoid of meaning or purpose. Without strong relationships or a sense of community, the main character and likewise the player are left adrift in a confusing, alien life that doesn’t make sense and whose only recognizable features are flashes of corporate sponsorship and advertisements.

NBA 2k21 is, without a doubt, one of the strongest critiques of neoliberal capitalism that I have played in all my years. And for that, it should receive a well-deserved 2 stars.

Reviewed on Jul 01, 2021


2 Comments


2 years ago

I haven't yet played 2K21 but if you're telling me that it becomes a nigh surreal, hyper-corporate existential hell I'm so fucking on board. I always found it strange that the plots of the careers in previous games focused so little on the actual basketball and instead became a sort of parade of corporate logos and dispassionately bringing out likenesses of basketball celebrities to trick your lizard brain into lighting up w/ recognition. Whoever they have writing these stories clearly does not want to do it, or is having their work forced into the frame provided by someone who is more concerned with setting up namedrops for sponsors than actually telling a compelling narrative. I'm sure events that better align with that youthful dream of being an NBA player is things like going to an autograph signing and talking with fans, but Gatorade paid to have their logo in this game, goddammit, so your "events" are clicking that big fat Gatorade logo and raking in 12 VC for your "efforts".

2 years ago

This s a pretty crazy review but I also have to respect it.