Fun Fact: The current cuckold meme was actually popularized out of hatred for Borderlands 2's writing staff. In some nonsensical eceleb drama saga, one of the writers Anthony Burch was found out to be an open relationship, and because it was 4chan circa 2013, Burch caught a lot of hate for 1) being in an open relationship and 2) not getting as much out of the open relationship (i.e. sex) as his partner. Which then lead to several users of 4chan's videogame board to dig deep and find out various awful things that's happened to him in his life. Eventually this led to the phrase "At least you aren't Anthony Burch", which then got reduced to shaming him for being a (un?)willing cuckold, which then got reduced to calling anyone who "tricks" themselves into being passive a cuck. (Like with most memes, the actual definition of a cuckold is not really the point here)