gurokawa (グロカワ) also known as "creepy cute" is a japanese aesthetic that is characterized by a juxtaposition of kawaii visuals with grotesque elements and morbid humor. similar to pastel goth and yami kawaii duality concepts, gurokawa takes advance of the expectation that cute themes also feature cute characters and visa versa by twisting it. not only are there many depictions of monsters with an overly cute appearance, but also adorable characters enganging in violent and cruel behavior.

[source: https://aesthetics.fandom.com/wiki/Gurokawa]